Define brand development strategy base on solid understanding on user/market/competition.
Lead to develop marketing strategy/plan and collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM.
Collaborate with product/operation functions to come up with brand strategy needed resource to achieve brand goals.
Guide the development of high quality and effective marketing materials that align correctly with the overall brand strategy.
Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth...